“The Made in Italy slogan is an ancient prestige. It is based on the creativity that combines quality and inventiveness.”
The slogan which distinguishes Italian production has always been synonymous with quality and excellence, in Italy and throughout the whole world.
Messages regarding the Italian character of products (due to the intrinsic perceived value which this feature brings with it) are often exploited abroad, in the agroindustrial sector, more than in the world of fashion and in many other areas, but not always in a correct manner.
